While installing a rewards and recognition program does take effort, it need not be overly complex or time-consuming. And the positive effects are invaluable! Think of recognition as a communication tool which helps to reinforce the behaviors and outcomes your organization values most. It provides a pathway for you to say, “YES, that’s exactly what we’re looking for. Do more of that!” This article is the second in a short series on Employee Recognition and Rewards. Today we focus on two ideas that bridge the gap between the old-school and the new. In a workplace that consists of several generations simultaneously, it’s important that your program speaks to everyone!
First the old tried and true Employee of the Month. The calendar naturally provides us with 12 smaller times frame during which to measure success. Dedicate a few moments each month to recognize one outstanding team member and crown them your MVP. This team member should be recognized in front of the entire team (at a meeting or morning stand-up). Make sure to clearly outline why this person is such a vital part of what makes the company great and how their actions contributed to success during the month. Complete the recognition with a certificate and reward (bonus, gift card, prize pack, etc.). This adds a formality to the presentation and makes it feel “official.” Consider a wall of fame to showcase the current month’s MVP as well as past superstars.
Formal monthly appreciation is great, however, while the month flies by, don’t forget to give out praise DAILY as opportunities arise! The best leaders don’t make team members wait to let them know they’re doing a great job. They recognize achievement as it happens. So, while you may be keeping score internally for your monthly MVP, don’t forget to give frequent pats on the back when any team member exemplifies your brand ethos, hits a milestone, or goes above and beyond. The best part about daily praise is it’s free!
While your younger team members will undoubtedly appreciate being recognized via the non-digital channels above, don’t forget to speak to them in their language as well and hit social media. Your Facebook, Twitter, Instagram, and the company website is a great platform to broadcast “shout-outs” to a much broader audience. Hit millennials with praise where they live!
Your company homepage and blog are prime real-estate. Dedicate a portion of them to your hard-working employees. Use these areas to highlight team members and provide their backstory (accenting their passions and unique life histories). This not only allows for recognition but also showcases your valuable team to your clients and potential clients. After all, for most fitness businesses, people are the number one differentiator!
Don’t forget social media! Nothing is better than watching a post on which you’re featured rack up likes and shares. This will help supplement your in-person efforts and ensure everyone sees the contributions your team members are making. This is especially important if your team works in multiple locations or you have remote staff.
Next month we’ll conclude our employee recognition series with a curated list of non-traditional methods of recognition being successfully used by top companies. Get ready to think outside of the suggestion box!